Tag Archives: event

An exciting evening at the Burger Lounge, Amwaj enjoying the AliaApproved Burger experience

31 Jan

There has been a sudden shift in the way this region (specifically Bahrain) has started to embrace social media and its power to influence. Since last year September I see an ongoing flurry of activities surrounding Twitter, Facebook and Instagram wherein all the PR and event management companies are roping in bloggers as partners. As a blogger and as someone who uses social media quite actively, I am quite taken by this new phenomenon. Winds of change are here and some very smart and intelligent PR companies like Obai and Hill understand that bloggers are that unbiased channel whose opinions people trust . This technology savvy bunch of girls at Obai and Hill have been creating events that are quite a new experience because they not only include the traditional channels such as magazines and newspapers but also bloggers who have their own follower base and influence on the WebSphere.  Perhaps Obai and Hill could be the trend setters here in the region who have begun branding their clients’ products and services and promoting them using all possible media.

Well done Team Obai and Hill!

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Alia Almoayed

Being a part of this sassy PR and Design company’s events means you are in for a good time. I say this with experience because very recently I happened to be invited to the AliaApproved Burger event at Burger Lounge in Amwaj. The Burger Lounge has launched its very first Local Celebrity burger Campaign opening with the “AliaApproved’ Burger. The place was packed with magazines and newspaper representatives and bloggers on a chilly Thursday evening . Burgers were being served with onion rings and dips. There were bowls of exotic looking ice cream desserts doing rounds as well. Everybody was enjoying their fare and the atmosphere was boisterous. I attended this with a dear friend of mine, Farheen and we had good girls evening out clicking selfies on Instagram. All in all it was an enjoyable evening where I met with some blogger friends whom I only manage to meet during such events.

selfie

About the Burger : What makes the AliaApproved Burger special? Well, it is vegan! In a meat loving country, vegan options are next to impossible to find. But here we have Bahrain’s leading food and nutrition expert, Alia Almoayed designing a special burger that is vegan. People are bound to be curious and would definitely be willing to get a taste of the AliaApproved Burger. The burger has been made by grinding cooked brown rice, lentils, mushrooms, carrot and spices. These flavorsome patties are then topped with caramelized onions and nestled between two fresh and crunchy lettuce leaves. This was served with guacamole and sweet potato crisps.

A match made in heaven!

 My hearty congrats to Obai and Hill team for hosting such an exciting event and best wishes to Ms. Alia Almoayed and Burger Lounge for creating this special burger which is not only dairy free but also gluten free! All the readers in Bahrain, I urge you to go and try the AliaApproved Burger at the Burger Lounge in the Amwaj Lagoon to indulge in your favourite burger whilst remaining absolutely guilt free.

About the Burger Lounge

Burger Lounge is a unique concept restaurant that serves ‘burgers with style’ in a sleek and a stylish set up located directly facing the Lagoon in Amwaj Island. Burger Lounge specializes in creating and serving delicious, mouth – watering burgers made with the finest ingredients.

AliaApproved Maki Experience

12 Oct

Another opportunity knocked on my door (read- through this blog) where I was invited to attend a special menu launch at one of the leading Japanese restaurants in Bahrain.

Maki, a fine contemporary fusion Japanese cuisine restaurant,  that exhuberates elegance and culinary innovation had a special menu launch called – ALIAAPPROVED MAKI. Maki collaborated with Alia Almoayed, a nutritional therapist, author, health speaker, and consultant. Alia Almoayed writes health articles for various publications, runs TV and radio programs on health and nutrition, holds lectures and seminars on the on the subject, leads annual health retreats, and heads a number of weight loss projects. If you are interested in checking out her blog, here it is

"AliaApproved"

“AliaApproved”

Maki approached Alia to design her own maki, the latest addition to Maki’s series of health-conscious options. After carefully selecting the ingredients of the maki the “AliaApproved” Maki was born. The “AliaApproved” Maki is the first maki delicately made of brown rice and  wrapped with Mame paper (Soybean paper), fresh local grilled Hammour, with fresh Cucumber peels, fresh Avocado, and sprinkled with Wasabi flakes.

Alia Almoayed (right) and Zahra ( of Obai & Hill)

Alia Almoayed (right) and Zahra ( of Obai & Hill)

The “AliaApproved” Maki was officially launched on October 3rd when the dish was added to Maki’s extensive, diverse menu in a cocktail evening for key members of the press along with Alia’s close family, friends, and peers. I was lucky to be a part of the event through the vibrant PR and design agency OBAI and HILL who invited me to cover this event on my blog.

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Dunia of Obai & Hill

The entire media was there covering the event where I also met Suzanne of MyBahrain.ME who was covering this event for her tv channel. Since it was a Thursday, I had to get to the event after work hours and I was a bit late. I missed the sushi preparation part where the sushi chef demonstrated how the AliApproved sushi was made.

This was also an opportunity to meet Alia who is a strong advocate of healthy eating. She came across as someone who was warm and very much grounded despite her celebrity status in the country.  All the other invitees were digging into their Sushi with great gusto and all in all it was a great evening!

The guests enjoying their sushi

The guests enjoying their sushi

Next time I have a sushi craving, I know where to head. It would be to sample some of AliaApproved Maki

About Maki

The restaurant is located in the World Trade Centre in Manama. Maki has branches in Bahrain, Kuwait, and Beirut. For reservations or general enquiries in Bahrain, contact +973 17522733 or +973 36999102. For more information about Maki, visit http://www.olivermaki.com

Build your Halloumi event at McDonalds, Bahrain

27 Aug

Last Sunday I did something  different. I took a detour from the routine and headed to the McDonalds outlet on Exhibition Road. When I stepped in, I was greeted by some heavily suited gentlemen with wide smiles. I was directed to their first floor by the McDonalds’s staff where I met Dunia from Obai and Hill (@Obaiandhill). Okay, let me just start from the beginning.

I was invited by a PR team in Bahrain called Obai and Hill to attend McDonalds’s “Build your Halloumi” promotional event. Since it was happening on a working day, I wasn’t sure if I would be able to a make it. But finally, all the stars aligned and I got a few hours off from work and accepted their invite.

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Halloumi is a typical middle eastern cheese that is semi hard, brined and has a high melting point. This makes it easy to grill or fry it.  This is one of the cheeses that I love and regularly use at home in salads and sandwiches.  McDonalds struck a chord here and I wanted to see what they do with one of my favourite ingredients.  The event included a kitchen tour and breakfast at McDs.

McD's ground floor

McD’s ground floor

Armed with my camera I took the flight of stairs to reach the first floor. I was quite apprehensive because expected a swarm of media to be there with their flashing cameras and such. But I was immediately put to ease by Dunia of the PR team Obai and Hill and the McDonalds’s General Manager Mr. Ahmad.  The staff served me some coffee and I perked up to capture the event on my blog.

They took a batch of 4-5 people for the McDs kitchen tour ( on the ground floor), at a time. I must assume that I was the only food blogger there or maybe I missed meeting them. The tour was being guided by Mr. Ali who is McDs incharge of quality control and supply chain.

Mr. Ali taking us through the McDonalds kitchen tour

Mr. Ali taking us through the McDonalds kitchen tour

He told us about the high standard of quality control that McDs adheres to in storing its frozen and dry ingredients. He took us to the cold storage and showed us around. He also asserted about the highest standard of hygiene maintained and asked us to wash our hands before we embarked on our Halloumi sandwich building expedition.

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He first, introduced us to the ingredients of the muffin sandwich which included my favourite – Halloumi cheese, olive paste, shredded lettuce, tomato slices and the muffin slices. 5 ingredients were too little, I thought. It was quite similar to what I made at home for my family. I wondered if it would have the McD addictive magic to it. In a line we parked ourselves with our plastic gloves against the counter, ready to make our sandwiches.

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As per the staff’s directions we plied the already toasted muffin sides with 1 tsp of olive paste, a handful of shredded lettuce, thick slice of tomato and grilled Halloumi ( grilled to perfection for 45 seconds each on both sides, stressed Mr. Ali). We assembled our mini tower of ingredients on our sandwich as hustled to go back to the first floor where our respective tags with toothpicks  were waiting to be pinned on the Halloumi sandwich.

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It was heart warming to see my blog’s name on one of the tags along with several other media tags. Watching my “Slice of my lyfe” tagged halloumi sandwich standing  proudly among others, made me smile.

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Soon Dunia whisked us away to take photos with our sandwiches at the Halloumi photo booth. It was as funny as it was memorable. People made funny faces whilst pretending to eat their sandwiches.

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The staff then served us our choice of breakfast of egg McMuffin and hash browns and orange juice. I had a ball photographing the venue, the ingredients, listening to the media chattering among themselves and biting into my Halloumi sandwich. I must say, I was in for a surprise. It did taste absolutely wonderful inspite of using just 5 ingredients.

It felt like home made sandwich with a sprinkling of McDs magic. 

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sumptuous breakfast

I have to admit that I was quite nervous going on my own to a promotional event but the PR team of Dunia and Zara put me at ease and I found myself enjoying the flurry of activities. My hearty congratulations to McDonalds for having launched such a healthy breakfast option with my very favourite halloumi and a big thumbs up to Obai and Hill team for putting together a fab event with exciting activities that engaged everybody. I had a wonderful time and when i went back to work with my goody bag, I spent the rest of the day musing to myself – I am lovin’ it!

Muffin Monday : Granola Muffins

12 Sep

I have been following Anuradha’s blog for some time now. Each Monday, she rounded up a ritual of Monday Muffins which I found fascinating. Every Monday all the food bloggers around the world participated in this scrumptious event. I waited for the round up eagerly and drooled over the delicious muffin pictures on her blog. I cannot think of any other way to beat  Monday blues away.

This is the first time I am participating in this event and I am excited. This is my first attempt at making muffins. I shirked from participating before as I did not have muffin moulds. But Anuradha was more than willing to overlook this and here is my post for the Muffin Monday.

This time Anuradha wanted us to make the super healthy Granola Muffins. They make such a fantastic snack to munch on anytime. I even sent them in Mimi’s lunch box. Her teacher seemed happy today as she had finished a muffin very quickly unlike other days when she doesn’t seem interested in eating. So this is not the last time I would be making these muffins.

I have on me a box of pumpkin flavoured organic granola which is simply out of this world. Each morning I wake up with anticipation to dig into a bowl of yogurt laced with honey and some pumpkin granola. I used the same to make these muffins and they tasted spectacular.  With no butter or sugar it is a guilt free indulgence. Thank you Anuradha for sharing this recipe and am glad to be a part of this Muffin Mania.

Recipe for Granola Muffins

Ingredients

1 cup granola
1/2 cup low-fat milk
1 cup golden raisins
1 cup whole wheat flour
2 teaspoons baking powder
1/2 teaspoon baking soda
1/4 teaspoon salt
2 large or extra large eggs
1/4 cup mild honey, such as clover
1/2 cup buttermilk or plain low-fat yogurt
1/4 cup canola oil
1 teaspoon vanilla extract
Preparation

1. Preheat the oven to 375ºF with a rack in the middle. Grease 12 muffin cups.

2. In a bowl combine the granola and milk in a bowl and let sit for 30 minutes. Meanwhile, cover the raisins with hot water and soak for 15 minutes. Drain and dry on paper towels.

3. Sift together whole wheat flour, baking powder, baking soda, and salt.

4. In medium bowl, beat together the eggs, honey, buttermilk or yogurt, canola oil and vanilla. Quickly whisk in the flour, then fold in the granola and raisins. Combine well

5. Spoon into muffin cups, filling each about 3/4 full.

6. Bake 20 to 25 minutes, until lightly browned. Cool in the tins for 10 minutes, then unmold and cool on a rack.

Notes : I used a pumpkin flavoured organic granola and also topped the muffin with more granola for the crunch

I used sunflower oil instead of canola

Used cupcake moulds but the time it took to make it was approximately the same – 20 minutes.

 Muffin Monday is an initiative by Baker Street. A culinary journey of sharing a wickedly delicious muffin recipe every week. Drop in a quick line to join her on her journey to make the world smile and beat glum Monday mornings week after week.

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