There has been a sudden shift in the way this region (specifically Bahrain) has started to embrace social media and its power to influence. Since last year September I see an ongoing flurry of activities surrounding Twitter, Facebook and Instagram wherein all the PR and event management companies are roping in bloggers as partners. As a blogger and as someone who uses social media quite actively, I am quite taken by this new phenomenon. Winds of change are here and some very smart and intelligent PR companies like Obai and Hill understand that bloggers are that unbiased channel whose opinions people trust . This technology savvy bunch of girls at Obai and Hill have been creating events that are quite a new experience because they not only include the traditional channels such as magazines and newspapers but also bloggers who have their own follower base and influence on the WebSphere. Perhaps Obai and Hill could be the trend setters here in the region who have begun branding their clients’ products and services and promoting them using all possible media.
Well done Team Obai and Hill!
Being a part of this sassy PR and Design company’s events means you are in for a good time. I say this with experience because very recently I happened to be invited to the AliaApproved Burger event at Burger Lounge in Amwaj. The Burger Lounge has launched its very first Local Celebrity burger Campaign opening with the “AliaApproved’ Burger. The place was packed with magazines and newspaper representatives and bloggers on a chilly Thursday evening . Burgers were being served with onion rings and dips. There were bowls of exotic looking ice cream desserts doing rounds as well. Everybody was enjoying their fare and the atmosphere was boisterous. I attended this with a dear friend of mine, Farheen and we had good girls evening out clicking selfies on Instagram. All in all it was an enjoyable evening where I met with some blogger friends whom I only manage to meet during such events.
About the Burger : What makes the AliaApproved Burger special? Well, it is vegan! In a meat loving country, vegan options are next to impossible to find. But here we have Bahrain’s leading food and nutrition expert, Alia Almoayed designing a special burger that is vegan. People are bound to be curious and would definitely be willing to get a taste of the AliaApproved Burger. The burger has been made by grinding cooked brown rice, lentils, mushrooms, carrot and spices. These flavorsome patties are then topped with caramelized onions and nestled between two fresh and crunchy lettuce leaves. This was served with guacamole and sweet potato crisps.
A match made in heaven!
My hearty congrats to Obai and Hill team for hosting such an exciting event and best wishes to Ms. Alia Almoayed and Burger Lounge for creating this special burger which is not only dairy free but also gluten free! All the readers in Bahrain, I urge you to go and try the AliaApproved Burger at the Burger Lounge in the Amwaj Lagoon to indulge in your favourite burger whilst remaining absolutely guilt free.
About the Burger Lounge
Burger Lounge is a unique concept restaurant that serves ‘burgers with style’ in a sleek and a stylish set up located directly facing the Lagoon in Amwaj Island. Burger Lounge specializes in creating and serving delicious, mouth – watering burgers made with the finest ingredients.